If a little dreaming is dangerous, the cure for it is not to dream less, but to dream more, to dream all the time.
Marcel Proust
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Proust
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Professionalism
I recently went on holiday which meant I actually had time to watch TV. I found myself watching “The Great Food Truck Race Season 2” – it’s a reality TV show about 3-man team food …
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Manage Your Boss
I’ve been in positions where I report to people and I’ve been in positions where people report to me. I’ve been an employee and now I’m an employer. I believe one of the most important …
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Run Before You Walk
Tony Stark said to Jarvis in the first Iron Man movie, “sometimes, you have to learn to run before you learn how to walk”. That’s how I would describe my experience with my kitchen. When …
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Lessons from the Story of Prophet Daud
Ramadan this year is my first year fasting back in KL, after two years spent in Johor Bahru. One of the distinct change in lifestyle that I have to reacquaint myself to is the constant …
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Learn to Sell
I had a chat with my team about skills I wish they invest in and I feel it’s worth sharing. I told them that it’s important to know how to handle the espresso machine and …
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Timely Decision Making
In starting a new venture which my wife and I call our own, people refer to us for everything. As we grow our team (who are an amazing group of people btw), the frequency of …
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Understanding Numbers
Prior to starting Double A, I’ve studied different business ventures and as a person on salary, it’s a common to relate the capital required to start a business to one’s salary. I did it and …
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Double A Cafe – Doors Open
May 16th 2015 was the first day we opened the doors of Double A Cafe. It was a trial run, with the shop at 80% completed, for family members and walk-ins. It was the first …
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A Good Stretch
I believe you should have dreams that scare you. Dreams that stretch you, that is seemingly very difficult, if not impossible. In 2007, when I was in university, people tell me no local student can …
Aiman Syed Jaafar 